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LAUNCH - AVEDA

Posted by Annette Hanford
Dated: August 1, 2008 12:00 AM

AUG AVEDA 1.JPGAveda returns to its Ayurvedic roots with the launch of Chakra Balancing Body Mists, professional Chakra Balancing Massage, and professional-only Chakra Balancing Blends.

Each chakra can affect wellness, thus when one chakra is blocked there is an imbalance resulting in a diminished sense of wellbeing, says Aveda. So, Aveda Chakra uses specially-formulated aromas and holistic massage therapy to harmonise these energy centres promoting health, balance and personal growth.

Formulated according to authentic Ayurvedic chakra balancing traditions, the seven aromatic body sprays (for retail) and professional blends are linked to the seven main chakras, or energy centres, located along the spine - juncture points between mind and body - to bring balance. 

They are:

Chakra 1: root centre (Muladhara) at the base of the spine (around the tailbone). Key aroma ingredients: patchouli, vetiver and olibanum

Chakra 2: pleasure centre (Svadhisthana) just below the navel. Key aroma ingredients: orange, geranium and sandalwood

Chakra 3: solar plexus centre (Manipura).  Key aroma ingredients: lavender, fir balsam and lemon

Chakra 4: heart centre (Anahata). Key aroma ingredients: mandarin, palmarosa and sandalwood

Chakra 5: throat centre (Visuddha). Key aroma ingredients: grapefruit, rosemary and ylang ylang

Chakra 6: third eye centre (Ajna). Key aroma ingredients: petitgrain, orange, and geranium

Chakra 7: crown centre (Sahasrara) top of the head. Key aroma ingredients: angelica root, elemi and olibanum

Chakra journey cards guide clients in determining which chakra aroma is needed to promote balance. The cards are laid randomly in front of the client who selects the three cards they identify with most. They then experience each of these three aromas with an Aveda sensory journey, and select one aroma to inspire balance and wellbeing for that day.

AUG AVEDA 2.jpgAveda's sensory journey is also experienced before a Chakra Balancing Massage. This 60-minute holistic treatment helps to centre the chakras using massage techniques in conjunction with the aroma-therapeutic Chakra Balancing Blends. It combines deep tissue massage, reflexology and visualisation techniques - with a focus on harmonising each of the seven energy chakra centres of the body. 

Clients are also guided through gentle meditation, which helps reduce stress, decrease muscular tension and increase the energy and healing potential of the treatment.

 

 
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